Same-day mental health support without the need for a referral is the aim of a new strategy after calls to an urgent hotline doubled in a year.
A free NHS urgent mental health support phone line which launched in late 2022 gets an average of 6,000 calls each month, while the overall number of calls almost doubled between 2023 and 2024.
The Welsh government's 10-year plan will focus on early intervention without delay and more social prescribing which connects people to community based activities.
Minister for Health and Wellbeing Sarah Murphy said the Welsh government was working to address factors that affect wellbeing.
Analysis from health think tank the Bevan Commission found the number of people with mental health issues could increase by a third over the next 20 years.
Long waiting times to access specialist support, especially for children and young people were highlighted during a recent consultation, which also found that those from certain economic or ethnic minority backgrounds were disadvantaged.
Simon Jones, head of policy at Mind Cymru, said: "Whilst the direction of travel is what we wanted to see, there must now be clear and consistent leadership to deliver on these commitments with urgency and long-term funding."
